The Argument Against Social Media

from http://bit.ly/pXJE1

(Filed under: Technology)

Our own Brad Abare frequently muses on constant connectivity and social media over on his personal blog (e.g. Conundrums of Connectivity). And recently, Matt Haughey extrapolated some of these same lessons from his experience shopping for playgrounds. Here's the crux of what he said:

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.

Zappos isn't great because they're on Twitter. They're great because they provide wonderful service, and Twitter is a part of that.

Your church will never be great because you figure out how to use Facebook and Evites. Your church will be great because you commit yourself to living the gospel in a radical way, and you can use social media as a balanced part of that gospel-centered diet.